SEO focuses on organic search results and consists in applying a series of techniques both inside (On-Page) and outside (Off-Page) of a certain Web site, with the aim of optimizing and improving its visibility in the organic results of the different search engines.
SEO gives value to your website and it is the way to communicate to the search engines what your business is about.
Keywords are used by the search engines to relate them to the search terms of the users. By targeting keywords and phrases, users will be able to find your website more easily.
If you're paying for Google Ads, you can begin ranking for the same keywords for free. Reallocate your budget to other marketing strategies or double up on your exposure.
Being in the top positions of Google, not only provides visibility but also reinforces your businesses credibility.
Through SEO, your content reaches an audience that is immediately looking to buy, targeting more qualified users and potential customers.
Leverage the benefits of local search by generating traffic through Google My Business and Google Maps. Target users in your area and direct them to your website or physical location.
SEO is a long term strategy that could take months to see results. However, once you start ranking organically for the ads you’re paying for, you can increase sales without increasing your marketing budget.
Simply reallocate your marketing budget to other campaigns and let your organic search results perform with no direct costs.
As marketers, we understand that users rarely click ads, less than 1% on average. Rather, we build resonance with our clients by recurrently reaching out to them on multiple platforms.
When your client decides to make a buying commitment, they won’t go back and look for your ad, rather they’ll turn to Google search and seek out your product or service. Hopefully you outrank your competition!