SEO focuses on organic search results and consists in applying a series of techniques both inside (On-Page) and outside (Off-Page) of a certain Web site, with the aim of optimizing and improving its visibility in the organic results of the different search engines.
SEO is a long term strategy that could take months to see results. However, once you start ranking organically for the ads you’re paying for, you can increase sales without increasing your marketing budget.
Simply reallocate your marketing budget to other campaigns and let your organic search results perform with no direct costs.
As marketers, we understand that users rarely click ads, less than 1% on average. Rather, we build resonance with our clients by recurrently reaching out to them on multiple platforms.
When your client decides to make a buying commitment, they won’t go back and look for your ad, rather they’ll turn to Google search and seek out your product or service. Hopefully you outrank your competition!
How’s your website currently performing? Use our free reporting tool to see how your website measures-up in the eyes of Google.
There are more than 200 SEO positioning factors that, as their own name suggests, make your page appear in Google results. These factors are constantly changing and are divided into two types…