Our Latest Projects

ST. John Ambulance

Description

St. John Ambulance is Canada’s leading non-for-profit organization that prides itself on improving the health, safety and quality of life of Canadians; through their first aid training, courses and products, they ensure the safety of personnel in the workplace.

In wanting to improve their business operations, SJA national identified barriers and challenges that we worked with them to overcome through a leadership role. Parallel with SJA national, we were able to work closely with SJA Atlantic to launch a campaign for them.

Project Goals

Compete for a strong digital real estate within search engines through improving SEO rankings
Allow customers to book courses or purchase products online
Promote a common brand and user experience
Generate more revenue through a provincial and national marketing strategy
Begin tracking user analytics to track improvement

Activities

Hosted a number of SEO workshops for SJA staff on topics such as keyword research, comparative analysis, on-site SEO, landing page, off-site SEO & link building.
Trained SJA personnel on the upkeep of their website SEO on a long-term basis.
Performed a deep-rooted business analysis to develop a strategy best suited for their business model.
Created a digital marketing plan for SJA and SJAA (google ads, google search, keywords etc.)  
Automated the business in respect to event & learning management, email automation, CRM, e-commerce, advanced payment and supply chain management.
Managed the design and development of the national website including but not limited to content strategy and management.
Automated numerous aspects of SJAA with respect to user analytics, reporting, CRM tracking and email automation & drip.
Designed and developed a website for SJAA that included an optimized information & content architecture, content writing and wireframing & prototyping

Outcomes

Improved SEO for better online exposure that led to increased revenue, traffic and leads.
Adapted the website responsiveness to abide by the mobile-first design principles.
Centralized web publishing and content management to improve.
Created the opportunity for self-service through a corporate account management system.
Streamlined purchases into a single transaction to improve checkout experience for users.
The completion of a successful marketing campaign that yielded $60,000 in profits.   
Increased site traffic and brand awareness.