There are more than 200 SEO positioning factors that, as their own name suggests, make your page appear in Google results. These factors are constantly changing and are divided into two types: internal factors (on-site) and external factors (off-site).
Off-site SEO factors are those that we can not control directly. They indicate to the searchers the authority that a website has, that is, whether it is trustworthy or not. Nobody knows exactly how the authority of a website is established exactly, although it is likely that there are numerous factors that define it.
The behaviour of the user, the quality of external links and social signals are some of the most important:
On-site SEO factors are those related to a website and that we can control directly. Its main objective is to make life easier for search engines when they access your webpages. The quality of the content, the web architecture and the HTML code are the most relevant factors of a website.