The welcome email is a key moment in the beginning of the brand / customer relationship. It is at this time when the brand must reinforce the value proposition for which the client has decided to register and give us their personal information.
The welcome email is the letter of introduction of the brand to the customer, so you must have all the relevant information that you want to highlight about your brand and reflect what the brand can do for the customer.
Therefore, we are going to give you 5 reasons why you should do welcome email:
1) Have a Good First Impression
One of the main reasons to invest in welcome emails is to leave a good first impression, something memorable. After all, this message is the equivalent of a handshake between two people, but in digital format.
2) Customize The Welcome Email
By having segmented groups, you can customize the welcome messages, considering elements such as geolocation, for example. In this way, each group and each contact will receive a personalized email.
3) Offer Relevant Content that Generates Value
A welcome message can show your customers what to expect and what you have to offer.
4) Take Advantage of Sales Opportunities
When a new contact shows interest in hearing what you have to say, that means this user wants to know more about your company and your available products or services. A welcome email comes in handy right now, since this receiver may be at the right time to buy. A good tip to improve results is to add a promotion.
5) Save time
The routine is getting busier, so it is important to save the time of your contacts and yours! Create personalized and automatic welcome emails that are sent automatically every time you have a new contact, so you will spend less time and attend to your entire list individually
“Studies reveal that mobile traffic exceeds desktop.” It seems that in recent years we have not stopped seeing headlines like this. And it is not surprising if we look around. You may even be reading this from your mobile.
One of the aspects that makes it essential to optimize a mobile website is that by doing this we will also be optimizing its SEO. Google takes into account if a page is adapted to mobile when displaying it.
This does not mean that Google penalizes a website for not being adapted, but it is a factor that makes it position higher or lower.
In this blog post we will give some tips to have a website adapted to mobile and at the same time is optimized for search engines.
Responsive Design
When the search is done from mobile, the user experience is a decisive factor. It is not surprising that Google shows different results depending on which device a search is performed on.
Google recommends adapting a web to mobile through responsive design. In this way the content will be displayed correctly regardless of the size of the screen where it is displayed.
Optimize Navigation
Having a navigation focused on the user experience is key for Google. The size and text of the CTAs, that the backward buttons lead to the previous page and not to the home page and that the design is consistent throughout the site are important aspects that must be taken into account.
Loading Speed
For Google, the loading speed is so important that in October 2015 the AMP (Accelerate Mobile Pages) project was launched. It consists of a super-reduced HTML code that makes web sites work faster when they are accessed from a mobile device.
To check how fast the loading speed of a website is, we can do it with Google’s PageSpeed Insights tool. With it we can know, on a scale of 1-100, how fast the speed of a mobile website is. It also tells us what aspects we should improve based on their priorities.
Optimize Images
One of the aspects when optimizing the loading speed is the size of the images. A small size will facilitate and speed up the loading process, both for search engines and users.
Avoid Unnecessary Redirects
In the case of having to implement redirects, try to make them all point directly to the destination URL. Each redirection increases the loading time by 0.6 seconds. Having pages with more than one redirection will make the web load slower, both for the user and for the search engines.
Conclusion
The consequences of a bad browsing experience can be decisive when positioning above or below the competition.
Not only does quality matter. It also influences the way in which the content is displayed according to the device from which it is navigated. Anyway, if you want to optimize for Google, you must optimize especially for the user.
Do you want to attract potential customers? Forget about traffic and start measuring your effectiveness by converting to customers.
The first and main obsession of many brands is traffic. Get visits at all costs. However, we always ask ourselves, what is the use of traffic if we do nothing with it?
How to get quality SEO traffic?
Before starting with a content strategy, it is very important to know the need of our potential client. This will help us establish what kind of information we are going to show. It is also essential to know some details that define it. For example, knowing their age, how they consume information, what language they use, etc. It will help us when displaying the content.
The discovery phase begins at the moment when a user identifies a need.
In this phase, the content must be educational, since our goal is to help and inform about a need.
How we do it at LeapUX:
Let’s suppose that our potential client has suffered a decrease in sales and knows that one of the ways to solve it is to get more leads through his/her website.
That is, the need to increase the conversion to get more leads has already been identified.
Doing a previous keyword research using tools such as Google Adwords, Google Suggest, etc. We know that the searches of our potential client in this phase are: «how to increase leads», »tips to increase leads», »how to improve conversion», etc.
Therefore, our mission will be to have content that covers the largest number of searches through posts such as:
It is important to have content for different searches in the discovery phase. Since in addition to increasing SEO traffic, it will also provide a good brand image.
In this phase, the potential client knows that there is a solution for his/her need, either because we offered it to him/her in the previous content, or because he/she has discovered it by his/her own means.
The content deal with more specific topics, since the searches are a bit more specific than those of the previous phase.
How we do it at LeapUX
Suppose you have already read any of the previous posts. In these posts we subtly showed content marketing as a way to get more leads.
Now our potential client begins to consider Content Marketing as a possible solution to his/her need.
From the SEO point of view the searches in this phase are about Content Marketing. Therefore, we create posts like:
In this phase the long tail keywords play an important role, that is, those that have a low search volume but still capture traffic from search engines.
Keep in mind that the potential client already knows what the solution is to his/her need. Now the searches are much more concrete. It will look for post information about real cases, practical examples, etc.
How we do it at LeapUX
Our potential client already knows that content marketing is the solution, but our client needs to look for information that will help him/her decide definitely. To do this, we use email automation that allow us to convert that user. For example, sending to our visitors success stories in content marketing in their sector.
Conclusion
As you realize, the conversion value of a website is to capture quality traffic, and these are the three steps you should start to put it into practice. Keep in mind that search engines are currently giving more importance to the search intention than to the keyword itself, so focusing on the content in one way or another will influence when it appears in search engine results.
Ok, you’ve heard Search Engine Optimization (SEO) is very important for your website, right? Did you know that keywords are important for a successful SEO strategy?
If we are not sure on what words users search in order to get on our website it will be very difficult for us to increase and optimize traffic for keywords we do not know.
The first thing you have to understand is what types of keywords there are, they can be distinguished by two factors:
According to the intention of the user
These searches are defined by the objective that the user has when performing them, in turn is divided into three:
Informative: They look for information. Example: how to make a lasagna.
Transactional: The purpose of the search is to complete a transaction, which can be to buy something or download any resource.
Navigational: The search is aimed at finding a specific website. Example: Facebook.
According to the volume of searches
The volume of searches differentiates the keywords according to the number of search around them, is divided into three groups:
Head: They are very broad searches with a lot of search volume and a lot of competition. Example: Cats.
Middle Tail: Searches that specify more but remain very general. Example: Funny cats.
Long Tail: They are very specific searches, with little competition and that are mostly transactional. Example: Videos of funny Persian cats.
1. Approach to the keyword list
The first thing you have to do when generating a list of keywords that is consistent with your website is to know what you offer, who you offer it to, where you offer it and what differentiates you from the competition.
Children’s books.
I sell children’s books online.
Educational children’s books, coloring books and children’s models.
Moms and dads between 25 and 45 years old with small children.
Yes, I have a store in Ottawa, Canada.
2.Group keywords into categories
Before continuing with the keyword search you have to create a spreadsheet to add the keywords from now on.
Now that you are clear about where and to whom your business is directed, you have to group the theme of your website into categories, something that will then help you to expand the list and search for related terms.
Following the example of the books, we could group them into four broad categories:
This list itself does not serve as a list of keywords, they are too generic and therefore with a lot of competition, all you have done is to group the themes of your website, something that will make the following steps much easier.
3.Expand the list of keywords
In the following steps it is where you will find the keywords that will generate business and where you have all the possibilities to attract users and at the same time position in a satisfactory way, this is where you will discover the long-tail of your website.
For this we will use the following tools:
We had the opportunity to work with St. John Ambulance on their Digital Transformation. This plan included a full business analysis and digital strategy.
We teamed up with Ottawa based Opin Software to help SJA execute on the project.
The Ottawa Business Journal decided to feature us in their paper.
In 2018, Blain and St. John Ambulance’s chief decision-makers came together to solve the problem. The organization hired Ottawa-based agency LeapUX as a consultant to develop a strategy and help select a vendor to undertake a complete overhaul of the St. John Ambulance website.
With more than 800 million users (bloggers, entrepreneurs, fan pages, celebrities, and more) Instagram is one of the top used social media!
Whether you’re a business owner, influencer, or just new to the digital scene, follow our Instagram checklist steps to make sure your Instagram account is performing at ITS BEST
There are more than 200 SEO positioning factors that, as their own name suggests, make your page appear in Google results. These factors are constantly changing and are divided into two types: internal factors (on-site) and external factors (off-site).
Off-site SEO factors are those that we can not control directly. They indicate to the searchers the authority that a website has, that is, whether it is trustworthy or not. Nobody knows exactly how the authority of a website is established exactly, although it is likely that there are numerous factors that define it.
The behaviour of the user, the quality of external links and social signals are some of the most important:
Suppose that tonight you have that long-awaited dinner and you need to bring a good wine. Where would you go to buy it? To the store that was recommended by 4 expert tasters or to the one that was recommended by 40 people to whom you have asked randomly on the street?
If you have decided the first option, you have chosen the correct one. Well, the same thing happens to Google, instead of taking into account the number of external links that direct a website, it gives more importance to the quality of the webs that direct to that link.
Depending on the behaviour of a user, such as the pages you have visited before and how often, search engines can show some or other results. It also influences the user's location. The results shown for the same term will be different depending on the place from which the search is performed. We can optimize chips in Google my Business, but never control from where they look for us.
In search engines, mentions in social networks influence when designating the authority of a domain. Both the shared links on Twitter and the shared pages on Facebook can decide if a page appears higher or lower in the search results.
The content of your website is the most important factor to position in Google. If you offer original and interesting content for the user, you will likely appear in the first position of the Search Engine. Google's website crawler is responsible for establishing whether content is original or not.
Additionally, the content must have at least 300 words. However, it is being observed that texts whose extension is between 1000 and 1200 words position more easily.
Before generating content, it is important to carry out keyword research and choose which keywords you are going to focus on, strategically include those keywords throughout the text and offer updated information on those terms.
When Google bots or crawlers access your website, they send all the information they track to their servers. That is why it is important to facilitate the tracking as much as possible. Having a good URL structure not only favours this but also helps usability and user navigation.
Website loading time is also essential. We must bear in mind that the loading time factor not only worsens the user experience but also influences the ability of search engines to index all the pages of your website.
The bots that access your website are really only able to read your HTML code, so it is essential to have it well structured and optimized. Search engines use certain HTML tags to display content information in their search results.
On-site SEO factors are those related to a website and that we can control directly. Its main objective is to make life easier for search engines when they access your webpages. The quality of the content, the web architecture and the HTML code are the most relevant factors of a website.